mini M grocery shop by Matali Crasset & Praline, Toulouse – France

September 21st, 2013 by retail design blog

Matali Crasset has designed a neighbourhood grocery shop for Toulouse University. Initiated by CNOUS*, ‘mini M’ has been conceived as part of a larger project that focusses on the availability of food services within student environments. The study has also given rise to the ‘mini R’, a concept which is alternatively centered around providing a place to eat. Graphic design agency Praline, assisted by Dominique Serre from Terres Nuages is behind the ideation of the branding of the two ventures.

Drawing its name from its size, with the M unmistakably referring to its role as a market, ‘mini M’ fulfills the need for convenient shopping hubs in areas away from city centres and major retail zones. It has been envisioned to pop out from the conservative concrete architecture of the student housing that surrounds it, painted primarily in green and orange, with white and turquoise accents, clearly defining its role as an extension of student life, while spontaneously creating a confirmed identity for itself.







http://www.designboom.com/architecture/matali-crasset-praline-mini-m-grocery-shop-toulouse/

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