L’ Oréal Academy by Engels Architektur, Munich – Germany

September 24th, 2013 by retail design blog

The concept of the training center consists of two basic design elements: The “Wall of Faces” and the “Wall of Products”, which extend over two floors. The “Wall of Products”, the brass-colored highlight wall, which houses features and is being used for product placement. The “Wall of Faces” reflects the brand world of L’ Oréal and creates emotions.

The washing areas were integrated as “black boxes” into the ground floor of the premises and serve as a separator between the entrance to the training center. Upstairs they separate the training area of the ground floor and staircase. In the two planes it is possible to place different events. The quality of the materials and a modern appearance complete the presentation of brands.

Designed by Engels Architektur














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