Brown Studio has been working closely with the Reebok team to bring an amazing new retail concept to life. The Covent Garden store is the first its kind this side of the pond and we are very pleased to announce that the sport of fitness has now arrived in the UK!
The retail concept is unique; it encourages and promotes training, fitness and community as well as providing a vibrant shopping experience with lots of innovative products and fitness activities in-store.
The retail experience is a laid back gym setting reflected by the use of materials such as plywood and rubber flooring. The product offering is clearly merchandised and easily navigated to find the best products for your workout.
The visual merchandising is dynamic by use of mannequins emphasising the energetic atmosphere of the Reebok store and the concept promotes a motivational tone of voice through graphics and campaign imagery to inspire and drive towards a healthier lifestyle. Brown Studio is currently working with Reebok on other UK sites and look forward to bringing the full Cross Fit experience in store with a gym space to compliment the retail offering…coming soon!
About Brown Studio
Brown Studio is a multidisciplinary interiors, architecture and retail design consultancy based in North London. The principal directors are Chris Browne and Jette Crammond who formed the practice in 2002. With over 15 years’ experience, our innovative team have the skills to deliver the most creative and effective design solutions for our clients both in the UK and internationally. We believe that every space has potential and our team of dedicated designers create spaces that are design driven and unique.