The Danish based brand Jack & Jones and the shopdeveloper experts at Riis Retail has opened a shop based on a new architectural concept which embraces and defines the five different brands within the brand: Core, Vintage, Tech, Originals and Premium. The five brands are placed in their own individually defined areas with unique characteristics and have separate entrances inside the shop. Throughout the store the design is characterized by the use of optimal lighting and genuine materials.
The Jack & Jones shop has an impressive 7-meter high shop front with large windows and a unique use of massive granite on both the base and top of the facade and around the slim window frames.
The windows and the high double doors offer a glance of the different universes and when entering the customer is greeted by the entrance hall leading to the counter area which offers an almost monumental feeling with its large wooden construction and a big screen displayed on the back wall.
Core is defined as a white area with a sharp, clear and monochrome look.
The Vintage area combines a vintage look with an industrial feeling. The steel surface with the semi rusty look offers a contrast to the smoked saw cut oak planks.
The design in the Tech area offers an outdoor feeling of wind and activity. The look is defined by the concrete walls, tables of stacked timber and the cool illuminated mannequins.
Premium is the universe where the ambience is more classic and sophisticated in order of reminding the customer of the heritage from traditional tailoring. The oiled and smoked oak wooden floor, the luxurious carpet and the big wardrobes offer a contrast to the other shop areas. The wardrobes have decorative displays and light and together with the black ash tables they give a cosy feeling within the area.
The impressive Jeans Intelligence area presents jeans from all Jack & Jones’ sub brands. The 4-meter high display unit contain displays with glass and shelving offering the customer a perfect overview of the different types of jeans. The area’s jeans library, the unit for ordering customized jeans and the interactive fitting guide contribute convincingly to the famous and universal story of jeans.