Méjico Restaurant & Bar by Juicy Design, Sydney – Australia

October 6th, 2013 by retail design blog

Our journey with this restaurant started with the client’s clear vision for the menu, that sort to differentiate from the recent influx of Mexican food into the Australian market. We in turn needed to ensure that we delivered a brand and restaurant experience that matched this desire. In the naming of the restaurant we wanted to express authenticity and really own Mexican food and ‘Méjico,’ the local name for Mexico seemed to fit well.

In the development of this brand we wanted to avoid the obvious cliché’s and create a space that reflected the culture, without becoming a pastiche. We use very bold, hand painted graphics, on floors and walls, to set the energy levels high.

The planning of the restaurant brings food to the street, with guacamole, limes, chili’s and roasted corn as the centerpiece. This wraps into a bar to cater for early diners and those who just want to come for the tequila! The restaurant then sweeps down, mixing communal settings with more traditional banquette seating, anchored with an open kitchen at the rear.

Designed by Juicy Design











http://www.contemporist.com/2013/08/28/mejico-restaurant-bar-by-juicy-design/

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2 thoughts on “Méjico Restaurant & Bar by Juicy Design, Sydney – Australia

  1. Cesar says:

    It is stated that: “In the naming of the restaurant we wanted to express authenticity and really own Mexican food and ‘Méjico,’ the local name for Mexico seemed to fit well.” Well, Mexico is actually spelled with an X and never with a J and if there is something Mexicans really feel uncomfortable with is reading the name of the country misspelled with a J. Presently, Mexico is spelled with a J only in remote and poorly read regions of Spain with sparse contact with Mexico.

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