PCCW-HKT flagship store by Clifton Leung Design Workshop, Hong Kong

October 11th, 2013 by retail design blog

The brand new design of PCCW-HKT flagship store reflects the brand’s leading position as Hong Kong’s most experienced and all-round telecom service provider, with a century of experience and the largest customer base. The rejuvenated shop image is characterized by an empowering façade architecture that connects people and creates experiences. Distinct “architectural” interior design defines the zoning for the brand’s two business focuses – mobile and home solutions.

The application of wood evokes a sense of warmth to accentuate a “homey” ambience for the home solutions, while the use of gold metal, glass, mirror and LED lighting injects a sense of modernity to highlight the fast-moving mobile technology.

The LED-lit patterned stone arch at the facade represents the solid foundation and deep heritage of the brand, just like iconic arch in many countries, the2-storey PCCW-HKT Signature Store in Central has become the newest landmark in the vicinity, which is also home to many other fashion and lifestyle luxury brands.

PCCW-HKT’s decor and design combine to create an opulent yet comfortable retail ambiance for leisure browsing. Horizontal rows of LED ceiling light aligns with the metal trimming along the white stone flooring, coupled with the aligned vertical lights along the mobile tree column, the “C-shape” design creates a visual extension of a welcoming path, leading the customers into the interior.

Tree columns symbolizes vitality and growth, which is characteristic of the ever-changing mobile industry. The design represents an interesting blend of nature and technology. The reflective ceiling and mirror back wall produce a visual extension of the tree branches and the tree columns, reinforcing the continuous growth of technology. The eye-soothing mobile tree column design recreates a refreshing ambiance amid the hectic Central.

Simple black and white wall graphics define the space for the “Home Solutions” setting. Wooden cabinets with gold trimming detail, leather sofa seating, all aim at creating a modern and cozy ambiance to enhance customer’s experience. Wooden staircase with glass balustrade, coupled with mirror wall finishing and ceiling skylight, the reflection and lighting create an interesting visual effect. The unique design of lighting and reflective materials carry through to the lift lobby connecting the main product browsing zone to the smart living zone.

Modern interior for luxury and smart home are increasingly important to offer home owner a stress-free atmosphere to relax. This 1,500 sq. ft. smart living showcase at PCCW-HKT signature store offers customers a spacious setting to explore the latest smart home technology. Equipped with amazing lighting effects and magnificent AV system, customers can indulge in ultimate enjoyment of movie and music entertainment at every corner of the home.

Designed by Clifton Leung Design Workshop














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