WITTY KNITTERS store by Vizona, Winterberg – Germany

October 18th, 2013 by retail design blog

The WITTY KNITTERS fashion label was founded in 2011 and stands for choice quality with astonishing details. A visit to one of the WITTY KNITTERS stores is like an excursion to Alice in wonderland. The store, which was opened in Winterberg on 12 September, is extraordinarily different too.

Huge lamps in form of top-hats are suspended from the ceiling. The hats were individually made for each store by a hatter. The floor is chequered black and white and doors are suspended on the walls, some horizontally, others upside down. Some lead into another room or a changing cubicle but most of them do not go anywhere. A play with emotions and perceptions for different dimension. Rabbits, the trade mark of the label, are omnipresent: Be it as boxing rabbits on wall paper, cashmere rabbits as souvenirs or wall paintings.

Vizona GmbH was assigned to the development of the technical concept, the production and assembly as well as the realisation of individual general contractor services. Vizona was also the shopfitter of the project.




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