Ariostea surface container at Cersaie 2013 by Marco Porpora, Bologna – Italy

October 20th, 2013 by retail design blog

The concept of “Ariostea surface container”, developed by the architect Marco Porpora on behalf of Ariostea on the occassion of Cersaie 2013, is about the display of big aseptic Boxes, up to three metres high, similar to containers actually, that have been completely covered inside using Ultra materials in a unique style. The containers have been stacked up along the perimetre of the space, in an apparently chaotic way, in order to create a path of in-depth analysis of the materials and to provide, at the same time, a unique central space at the visitors’ disposal.

Accessing that space is made possible through a big opening for people who are passing by. This opening has not been filtered intentionally by any type of wall, ceiling or high architectural barrier; the aim is to make people feel they are inside one of the places where materials are stored, and where containers are handled, stacked up or open showing their contents in a simple and elegant way.






























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