Rio de la Plata Duty Free store by Open D Group, Buenos Aires – Argentina

October 21st, 2013 by retail design blog

Open D Group is pleased to announce their contribution to Bernabel Trading’s Bequebus ferry travel retail concept which was inaugurated on September 30th in Buenos Aires with the name Francisco after the Pope. Open D Group designed the Rio de la Plata Duty Free store for the Francisco, which will be the largest store on the River Plate ferry route once the vessel enters service.

At 1,200 square meters, the store designed by Open D Group is five times the size of Bernabel’s largest existing store, and includes an entire Perfumery store and podiums for beauty goods, a relaxation and spa stand, wine and spirits tasting bars and extensive brand placements.

The Director of Bernabel, Martin Laffitte, tells The Moodie Report that, “At last this will give us the chance to display a really extensive range of merchandise, and create a new concept of an onboard store.” Laffitte’s comment demonstrates just how Open D Group developed a new vision for their client while ultimately re-shaping the retail experience for consumers in an innovative way.

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