Montreal, October 17, 2013 — TUXEDO was tasked with designing the Cosmetics department of the Supermarché Santé Avril in Granby (flagship store). As a reminder, TUXEDO had also created this section for the Quartier DIX30’s Supermarché Avril back in 2011. Avril is known for its selection of eclectic natural foods, its extensive selection of trend-setting natural food products, and its modern environmentally-friendly store design.
Conveying a philosophy in which beauty, health, and well-being go hand-in-hand, we carefully integrated references to nature, curves, the use of space, surfaces, and lighting in order to enhance the consumer’s comfort and shopping experience, as well as to stimulate his/her desire to discover Avril’s selection of organic products. The colors and material choices for the beauty treatment booths complete this total-immersion universe in which consumers enter as soon as they set foot in the store.
VP Design d’environnement: Laurent Guez, TUXEDO
Architecte: Nathan Nardin, TUXEDO
Designer industriel: Martin Pigeon, TUXEDO
Photos: Benjamin Le Gentil, TUXEDO
Ébénisterie: Martin Lehoux (Equipement Boni Inc)