Jitrois boutique by INTO & Christophe Pillet and Jean Claude Jitrois, London – UK

October 24th, 2013 by retail design blog

Jitrois, Sloane Street, London is the refurbishment of the existing boutique store from the sophisticated French fashion label. The redesign was by French architect Christophe Pillet and Jean Claude Jitrois. Jean Claude Jitrois commented: “The London Sloane Street boutique design is the most lucid expression of the modern Jitrois aesthetic thus far. We wanted to represent the allure of the essence of night – the soft touch of candlelight on the skin, and the pleasure to seduce that is at the heart of the Jitrois experience – by the light of day, yet with the same subtle intimacy.”

The brief was to increase light levels compared to the old designed store, be highly energy efficient and illuminate the merchandise, while keeping true to the French architect Christophe Pillet’s concept materials and finishes of black, acrylic and mirror. The store is set over two floors, ground and basement, and lighting had to be integrated into all architectural details included in the design to reduce reflections in a highly reflective scheme. The entire lighting design uses LED lighting only, and is an example of the growing trend in retail LED use.

The way in which the scheme was produced
On the ground floor the main perimeter lighting for the clothes is provided by low glare recessed adjustable AR111LED gimbals with 20 degree beam / 800 lumen/ warm white led, set into a pop up trough that snakes its way through the store. The floor to ceiling acrylic rods that curved through the space were illuminated at high level with surface mounted linear led tape 2700K 14.4w/m in an indirect ceiling detail.

The main lighting is also provided via trough mounted recessed adjustable AR111LED gimbals with 45 degree beam / 800 lumen/ warm white led. In the seating area the feature chandelier made from clear acrylic drop rods are illuminated from LED modules in the ceiling raft and from recessed adjustable AR111LED gimbals 45 degree beam. These down lights were put on a very simple slide dimming control panel to balance the chandeliers intensity. The Changing room lighting was provided by low glare recessed adjustable AR111LED gimbals 45 degree beam and a gentle curtain perimeter wash with surface mounted linear led tape 2700K 14.4w/m in an indirect ceiling detail. Window lighting is provided by 70w metal halide track spots in black to the top of the windows to provide bright window displays and mannequins.

In the basement level the same luminaires in the ceiling trough detail were used to provide ambient and accent lighting to the perimeter merchandise and general floor area. Due to the lower ceiling height in the basement the low heat output of the LED down lights made a more comfortable environment than conventional light sources. All luminaires were supplied in black to complement the interior colours and materials of the shore – black, mirror, clear acrylic and chrome.

Interior designed by Christophe Pillet and Jean Claude Jitrois
Lighting designed by INTO

Additional information
Energy efficiency – energy efficient LED light sources have been used throughout to minimize, heat, maintenance and running costs
Carefully calculated light levels for both floors
Warm white colour temperatures for lamps in all luminaires

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