Trapéziste Absinthe packaging by Jessica Destoppeleire

October 25th, 2013 by retail design blog

Trapéziste Absinthe is an absinthe from an old French distillery with a family history of trapeze artists in the circus. The distillery is targeting the American market, aiming to share their old, French absinthe recipe.

Trapéziste, meaning trapeze artist in French, pulls upon this visual vocabulary by creating a sense of movement and swinging around the bottle. I drew custom lettering for “Trapéziste”, which was inspired by circus typography from the 1850′s. The bottle of absinthe comes in a special gift tube, in all black with subtle circus performer imagery throughout.

Designed by Jessica Destoppeleire

http://jessicadesto.com

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