Dom Pérignon pop-up boutique by Hotel Creative, London – UK

October 28th, 2013 by retail design blog

To celebrate Dom Pérignon’s collaboration with artist, Jeff Koons, Claridge’s hotel will transform one of its pop up boutiques into an interactive exhibition. There, guests can see the Dom Pérignon Balloon Venus, a 2ft replica of the iconic 8ft version, created for the champagne house. The sculpture cradles a bottle of the Rose 2003 vintage and can be purchased on a made to order basis for 15,000 Euros. Also on display and available to buy, will be the newly launched giftsets also designed by Koons.

The space will pay homage to Koons’ use of vivid colours, reflective materials and bold design. A rare opportunity to purchase your own piece of Koons and step into his world. Dom Pérignon by Jeff Koons opens at Claridges on 16th October until 28th November, Tues-Sat 2pm to 8pm.

Designed by Hotel Creative

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