The brief set by the Cnous was to create 3 fast food service concepts that could be implemented in the various Crous. With this in mind, local interior design studio Matali Crasset and graphic design firm Praline wanted these concepts to reflect the basic culture and values of the Crous: social networks, initiative, exchange and participation. The Crous is an innovative organization that promotes the student values of hospitality, assistance, fairness, equality and service.
It was decided with the Cnous to create one overall brand name, with three of four sub-brands, allowing for future evolution or adaptation. The brand had to promote both the idea of taking time to eat together, or meeting friends over a quick meal. Crous Mini R was created from this concept, and the three sub-brands of Mini R provide these different eating environments: Crous Mini R Global (general): offering general fast food in a friendly setting, where you can take your time with meals which you heat-up, sandwiches or quiches to eat in or take away, along with all the Crous fast food range.
Crous Mini R Fringale (snack): offering fast and informal food service where you can work and eat at the same time, pasta to heat-up, sandwiches, panini or warm pies. Crous Mini R Vital (healthy): offering a fast and fresh food service which is both good for you and your health, based on mixed salads, soups and fresh fruit. All the Mini R are small-scale and local, using an authentic, uncomplicated and simple marketing language, which promotes the basic values of the Crous.