Svedka packaging redesign by Established

November 6th, 2013 by retail design blog

Established has redesigned Svedka’s entire product range. Using a ground breaking approach, Established used super saturated colors throughout the range through an innovative shrink wrapping technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf. The shrink wrap technique also allows Svedka to easily and efficiently launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost.

http://establishednyc.com

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