Ritz Art fashion store by Heikaus, Biberach – Germany

November 11th, 2013 by retail design blog

A clear colour and form concept in combination with an unobtrusive goods design create not only a good overview but also convey the feeling of value and exclusiveness. This is just the kind of emotion that fashion-oriented woman over thirty want: Individual consulting, high-quality products in a modern, attractive ambience.

The Scandinavian clarity of the furnishing concept connects nature and modernism. The white parquet flooring, warm cappuccino coloured walls and comfortable carpet in the cabin area harmonise
with the white, straight-lined furnishings and edgy hanger rods of black steel. Lamps, wallpapers, stools and the red cabin curtains have been skilfully arranged in the 80 m² sales area to set bright colour accents. Imposing large graphics and display typecast-style shelf elements directly integrated into the wall serve as eye catchers.

The goods presented on the wall seem to float as compared to the furnishings in the middle of the room. A clear line in the sleeve presentation, with lying goods placed consistently above them on
two levels. The middle-area tables convince by their sophisticated cuts and the possibility of loose goods presentation.

The shop window design offers insights into the store‘s inside by segmented wall elements while keeping the focus on the presented product. This inviting setup appears harmonious, cordial and
friendly with its light and lighting system by PRL. All in all, this room and design concept demonstrates restrained exclusiveness and atmosphere while perfectly presenting the goods.

Facts
Draft/planning: HEIKAUS Concept GmbH
Project management/execution: HEIKAUS Interior GmbH
Photographs: Uwe Spoering, Cologne
Sales area: approx. 80 m²
Lighting: recessed lamps and rail system on the ceiling and shop window: Professional Retail Light (PRL)

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