Bing, Harris & Co. store by Pennant & Triumph, Hamilton – New Zealand

November 12th, 2013 by retail design blog

The Bing Harris & Co. store concept emerges from its past as a ‘dry goods warehouse’. As such the materials that were used are natural, raw, authentic and masculine such as brick, iron and wood. These materials were listed as the key building blocks for the companies original structure established in 1858. The clients breif was to take these elements and modernise them for today’s style savvy customer whilst creating a exciting and unique environment for customers to shop. The challenge was to ensure the space took critical elements from the brands past into the future.

The brick has a modern wash of matte white paint and the brand logo has been hand painted with a distressed finish. Old brand advertisements likewise have been hand painted onto key walls throughout the store to further illustrate the authentic look and feel of the space.

The steel warehouse doors have been left raw but the steel piping used for the wall racking system and floor units have been powder coated with a bright red glossy finish to modernise and allow for a contrast in colour.

The wood is a mixture of plywood or raw pine boards (such as found in warehouse crates) and highly glossed packing pallets for mannequin and table displays. Logos branded onto fixtures as is often found with crated goods ensures the brand logo is well represented throughout the store.

The main POS counter is deliberately over sized to create a real sense of destination whilst allowing for important impulse product. The fitting rooms have been designed to replicate a warehouse office with glass panelled doors and recycled timber parquetry flooring. From the authentic brick shopfront through to the feature fitting rooms the past is the basis of the design but the future is reflected in the treatment of these older elements.

Designed by Pennant & Triumph

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