Having completed the branding and identity work for the two kitchen brands in Masters, Profile and Principal, ThoughtAssembly was presented the task of designing the kitchen shoowrom itself. From the layout and structure of the sample wall, to the signage and point-of-sale, Masters wanted to create a completely different environment within the store itself and set it apart from it’s core competitors.

With Masters placing a huge focus on kitchens and the in-store kitchen displays, we implemented contemporary acrylic signage framed with eco-core timber in order to separate the kitchen department from the rest of the store design.

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