Journey Pub by Jooca Studio, Bucharest – Romania

November 15th, 2013 by retail design blog

Journey Pub by Jooca Studio Bucharest Romania Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub is a unique bar restaurant, where every corner has its story. The beneficiaries wanted to achieve a warm and relaxing atmosphere, with elements that have great personality, contoured around the main theme of the restaurant: “Journey”. We concentrated on finding the key elements and transposed them into installations and decorations.

Journey Pub by Jooca Studio Bucharest Romania 02 Journey Pub by Jooca Studio, Bucharest   Romania

The main spaces of the pub are: a saloon of 150 sqm, with a small stage where concerts and different events take place, two rooms of 55 and 30 sqm in the basement, where clients can play board games, paint or model, and a garden terrace with lots of green areas. The challenge was to decorate these spaces in different unique styles, according to each one’s function, while unifying them in accordance to the restaurant’s theme.

Journey Pub by Jooca Studio Bucharest Romania 03 Journey Pub by Jooca Studio, Bucharest   Romania

For the saloon we chose sepia tones, desaturated colors and elements that create a retro chic atmosphere. Without doubt, the handmade hot air balloons that float in penumbra, are the key element of this space. The circular soffit in the center of the ceiling has been transformed in a painted metaphoric compass that shows directions and real distances to some main cities of the world. The paintings also represent icons from the same cities, and the two walls with hundreds of postcards complete the travel story.

Journey Pub by Jooca Studio Bucharest Romania 04 Journey Pub by Jooca Studio, Bucharest   Romania

While the ground floor is decorated in a more elegant vintage style, the spaces in the basement have a more playful note, with strong colors, cheerful paintings, and unique light fixtures made of hand painted teacups and kettles. The non-smoking room has easily gained the status of “the play room” due to the big painting on the walls with a perfect week-end journey, the swing chairs and the Nintendo game console.

Journey Pub by Jooca Studio Bucharest Romania 05 Journey Pub by Jooca Studio, Bucharest   Romania

The vault room represented one of the biggest challenges of this project. We really liked the arched ceiling and wanted to emphasize it, while covering its quite visible imperfections. As a response, the idea of a dynamic butterfly swarm came up, directed to the exterior, to freedom. We added six directional led spots, which highlight the shape of the vault and creates beautiful shadows. The result was a dreamy atmosphere, completed by the warm and intimate light.

Journey Pub by Jooca Studio Bucharest Romania 06 Journey Pub by Jooca Studio, Bucharest   Romania

The terrace is probably the most relaxing space in Journey Pub. The 250 lights that hang on the central corridor makes us think of a forest invaded by fireflies. Four shutters reveal canvases painted with stories from the four cardinal points. Each wall is different from the next one, and wherever they sit, the clients discover many journey elements: postcards, hippie vans, airplanes, bottles with messages, lanterns and many more.

Journey Pub by Jooca Studio Bucharest Romania 07 Journey Pub by Jooca Studio, Bucharest   Romania

The hallways have not been forgotten either. The main entry from the street has a light installation with 250 birds, and a height of 5 meters. It is completed by a string of painted bird houses. The staircase between the main salon, the basement and the terrace is decorated with a string art panel with the representative message: “life is a journey”, and also a rainbow string art on the ceiling. On the basement walls, different happy vehicles are painted, and on the terrace corridor, the walls tell us the story of a traveler in a dreamy land.

Journey Pub by Jooca Studio Bucharest Romania 08 Journey Pub by Jooca Studio, Bucharest   Romania

At Journey Pub, nothing is as you expect it, most of the decorations are personalized and entirely handmade, at every step be prepared to have a new surprise and discover a new story. The artists we collaborated with at this project were amazing, we give many thanks to Dablef, Hermina Stanciulescu, Alexandra Andries, Rufi, 11am architects, Tobi, Igloo Design and Wood be nice for the wonderful things they have created at Journey Pub.

Designed by Jooca Studio

Journey Pub by Jooca Studio Bucharest Romania 09 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 10 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 11 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 12 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 13 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 14 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 15 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 16 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 17 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 18 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 19 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 20 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 21 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 22 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 23 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 24 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 25 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 26 Journey Pub by Jooca Studio, Bucharest   Romania

Journey Pub by Jooca Studio Bucharest Romania 27 Journey Pub by Jooca Studio, Bucharest   Romania

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