19th November 2013 – Sydney-based studio Stukel Stone is behind the ‘Carnivorous Flower’ sculpture that is the centrepiece of the award winning Shoes of Prey concept store now open to the public. Awarded this year at the World Retail Awards with Gold ‘Store Design of the Year’ in Paris, and at the Sydney Design Awards winning Interior Design – Retail, the store’s flower sculpture was commissioned by The General Store for online retailer Shoes of Prey’s first concept store, held at David Jones Sydney City Store.
The brief set by The General Store inspired Stukel Stone to re-imagine a cluster of exotic blooms made from high heels. With cues for the colour and form taken from carnivorous plants, 60 custom shoes were designed by using the Shoes of Prey online software. Stukel Stone creative partners, theatre designer Tobhiyah Feller and architect Daniel Beasly, created the 2.4 metre high flower sculpture, with Johannes Seger of MTech Solutions assembling the flowers and custom shaping the polished stainless steel stems.
“We have a passion for finding the best solution for each project that enters our studio so we are thrilled for the store to have achieved such success with our flower sculpture at both the Paris and Sydney based retail awards,” said Feller. The sculpture forms the dramatic showpiece of the retail space designed by Allister Jennings of Jenningsandco. It’s a truly experiential environment with the store design elements, including; lighting, sound and scent, working together to create an immersive customer experience.
Shoes of Prey co-founder Jodie Fox said she is delighted with the sculpture: “Our amazing shoe sculpture captures the creative spirit and the euphoric feeling a woman gets when she creates the perfect shoe.”
Sculpture Design: Stukel Stone
Client: Shoes of Prey
Creative Direction & Retail Strategy: The General Store
Sculpture Fabrication: MTECH Solutions
Store Design: Jenningsandco
Photography: Daniel Beasly & Simon Leong
About Stukel Stone
Stukel Stone is a design collaboration between architect Daniel Beasly, UNSW honours graduate and production designer Tobhiyah Feller, NIDA. Tobhiyah and Daniel form a skilled team that creates contemporary design for the arts and entertainment industries as well as the commercial and residential sectors.