Surge Cycling cycling studio branding by Agent Inc.

November 25th, 2013 by retail design blog

Agent Inc. is a small brand/retail design agency in Minneapolis. Our unique approach ideates growth opportunities for our clients’ businesses, which we then use as guiding principles in our design solutions. This project for Surge Cycling, a new boutique indoor cycling studio, is a good example.

Delivering more than just a comprehensive visual program, we looked at the context of their business and designed into strategies that could help it grow, such as a corporate outreach program and promotional/marketing concepts. Surge Cycling is doing well with new customers crediting their professional brand presence as a key influencer in their decision to try them out. Materials you are seeing in the attached are a grand opening invite, corporate outreach brochure, website and business cards in one image.

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