Lexus has opened its very first flagship space as a global brand. This was a project to create a new conceptual “space” to cast the spotlight on the phenomena and people surrounding Lexus. The design evokes the feeling of a clubhouse or salon that can serve as a platform for gathering and sharing a variety of information and activities. Inside the three story building are a café, a garage that can be utilized as a gallery, a lounge, and a clubroom.
The various Lexus elements and technologies are incorporated in the design in a subtle, understated way from the screen on the façade that is inspired by the Lexus spindle grille to the wall made up of car parts. The space achieves a fine balance, embodying Lexus throughout without being overly assertive, appealing to the diverse population that visits Aoyama.
Designed by Wonderwall