Few of you may realize it but these days niche retail has become pretty much a global phenomenon and is no longer endemic to the down-trodden streets of the planet’s leading fashion capitals. Modern technology has enabled us to look beyond national borders to seek style inspiration and purchase goods. The people behind this newly established men’s emporium in downtown Moscow have done just that. Called Fancy Crew, the store ambitiously set out to capture the vibe of New York City through its interior and merchandise. The setting has a raw and industrial edge with exposed bricks and wooden flooring, paired with a wrought iron fire escape ladder and a graffiti mural as New York-inspired props.
On the shelves at fancy crew are carefully curated quality brands with a heritage touch that appeal to a growing demographic of savvy muscovites. The store’s initial selection of merchandise includes items by leading contemporary brands such as sweaters, shirts and jackets by Woolrich, Grenson shoes, apparel pieces by Han Kjøbenhavn, 3×1 denim and preppy shirts by B.D. Baggies – mind you, these brands are exclusive to the Russian capital – and select apparel pieces by Filson. The offerings will be continuously tweaked and expanded, and the fancy crew peeps have already set their sights on a slew of other coveted brands.