Blush Cosmetics flagship store by Mima Design, Sydney – Australia

December 16th, 2013 by retail design blog

A new flagship store in Central Park, Sydney was developed for Blush Cosmetics selling the latest cosmetics, skincare products and beauty supplements from Japan, Korea and Taiwan. With a few stores already running in Sydney, Blush Cosmetics approached us to develop a larger store concept to showcase a broader range of imported Asian beauty products. With only two weeks to design and document the concept, we deliberately chose a simple palette of concrete, whitewashed plywood and herringbone flooring.

A basic shelving format with plenty of storage for extra stock was developed, integrating plenty of LED strip illumination for product display. Adjustable mirrors with edge lighting to reduce facial shadows on customers when testing make-up, as well as custom pendant lighting over the mid floor benches. The store commands a wide shopfront to the entire mall, so we maximised this with full height glazing and a custom double sided box display cabinet, along with full height custom designed doors with distressed paint effects. A small treatment room at the back of the store introduces an additional beauty service not provided in their other stores, which allows customers to try before buying.

Designed by Mima Design
Photography by Thomas Dalhoff









Tanum Karl Johan bookstore flagship by JVA, Oslo
Tanum Karl Johan is Oslo’s oldest bookstore located on the city’s main stree...
Puma store by Nathan Lee Colkitt Architects, Ontario - California
With numerous disciplines including researchers and scientists involved earl...
CORAZYs store by Emmanuelle Moureaux, Tokyo - Japan
Large colorful books are arranged in shelves, like a library of colors. Alth...
G&B boutique by Baciocchi Associati, Courmayeur - Italy
Rich, green-veined stone tiles line the interior creating an opulent and chi...

Leave a Reply

Your email address will not be published. Required fields are marked *