Flowerbomb Rose Explosion Point of Sale campaign by Tommaso Nicolao, London

December 17th, 2013 by retail design blog

The Flowerbomb Rose Explosion POS launch campaign has been conceived to highlight the opulence and extra-luxury aesthetic of the new Viktor & Rolf fragrance, in line with the design of the bottle and the visual. With the goal of creating a high-impact artistic installation, the in-store concept has been developed around a majestic cascade of hundreds of golden roses falling from a giant open packaging.

Ultra-feminin and yet exagerated and surrealistic, this explosion of gold is absolutely eye-catching. Black, gold, exaggerated opulence and twisted luxury rules are the key elements of this POS explosive campaign. Rose Explosion point of sale campaign design: by Tommaso Nicolao






MINI pop-up store by Studio 38, London
Not only Olympia is being the center of attention in London these days - als...
Raoul flowers windows, Jakarta
Raoul flowers windows, Jakarta
Hudson’s Bay Company x Converse window at Selfridges by HarrimanSteel, London
The base of the unit is crafted from layers of wood that create contours to ...
Jitrois boutique by INTO & Christophe Pillet and Jean Claude Jitrois, London...
The store is set over two floors, ground and basement, and lighting had to b...

One thought on “Flowerbomb Rose Explosion Point of Sale campaign by Tommaso Nicolao, London

Leave a Reply