SMART pavilion by Design3, Moscow – Russia

December 21st, 2013 by retail design blog

The original design of the exhibition hall Smart car to an authorized dealer of Mercedes-Benz Russia – center “Star Capital” was realized by “Design cubed” studio. The pavilion design idea was to create a mobile platform for carrying out promotional activities in the warmer months and demonstrate the possibilities of a compact car Smart. Interior design concept was to use as basis the pavilion several cargo containers, which are partly glazed.

The pavilion was divided into several zones – outdoor veranda for presentations, reception and two platforms for the cars. A topic of relief of cargo containers is also reflected in the interior design: verandas have wooden slatted frieze, which not only goes in style with the walls’ form of containers, but also perfectly hides utilities.

Colours was developed according to austerit brand, and as a result there is a minimum amount of colors and materials. The main emphasis is on the color bright and stylish car, which should attract the attention of visitors. Traditionally, the interior design is complemented with designer furniture of famous brands.

Particular attention is paid to the used the materials. The reliability of this design provide steel handholds and decking of wood-polymer composite, capable of supporting two SMARTs and a large number of guests.

Designed by Design3
Designers: Marina Fruktova and Anton Fruktov
Photographs: Anton Fruktov












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