Starbucks Chengdu Tianfu Riverfront store, China

December 26th, 2013 by retail design blog

Chengdu Tianfu Riverfront store is a store to showcase the Starbucks spirit – sharing our coffee passion. Our design vision is to take advantage of the space to make the store Starbucks heritage. We got the inspiration from our original coffee growing farm, roasting plant. We use the genuine earthy color and reclaimed wood planks along with hand drawings and crafts to be expressive and welcoming.

This store is composed by two free standing buildings which have a scenic river view. We would like to maximize the natural light and view for the customers by maximizing the window areas. A nice river facing balcony is designed to take advantage of the scenic view. Architectural elements such as sliding windows and doors, ceiling fans are designed to making visual connections between two spaces to encourage a genuine moment of connection.

Local relevant cultural elements are employed through merch displays, hand paintings to engage local customers. Reclaimed wood planks, wood beams and concrete floor introduce genuine sustainable materials to this store. Operable folding windows and doors along with ceiling fans promote natural ventilation during comfortable seasons. Due to the craftsmanship and quality materials are designed in this store, right execution is the key to the success of this design. Triad team works closely to make sure every single detail and every piece of material are done correctly.

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