Motto coffee branding by Marque

January 7th, 2014 by retail design blog

We’ve been commissioned to create a new brand for a premium coffee and food offering working with RCG, the brand needed to stand out in a cluttered, petrol station convenience store and also easily transition into a stand alone cafe. Developing a name, brand signature and graphic system was the first step in the process. Then a test site was chosen and the new brand and delivery system was implemented.

The result was a gorgeous oasis within a busy store that attracted customers to try the barista style coffee and the fresh ‘made on the premises’ pastries. The brand promise was more than fulfilled and sales increased immediately and since then have remained consistent. The new name Motto implies a promise. A great environment, exceptional personal service and consistently ‘good’ coffee and food.

Designed by Marque & RCG



























http://marque.co.nz

The forgotten women of type history necklaces by Nour Tabet
I have always wondered about the stories behind fonts with women's names. I ...
North East branding by Duane Dalton
North East branding by Duane Dalton
Tonel 22 wine label by Argency
Tonel 22 wine label by Argency
Form + Matter Natural Face and Skin Care Branding & Packaging by Shawn Weila...
FORM + MATTER OFFERS NATURAL AND ORGANIC FACE AND SKIN CARE PRODUCTS.

Leave a Reply