Motto coffee branding by Marque

January 7th, 2014 by retail design blog

We’ve been commissioned to create a new brand for a premium coffee and food offering working with RCG, the brand needed to stand out in a cluttered, petrol station convenience store and also easily transition into a stand alone cafe. Developing a name, brand signature and graphic system was the first step in the process. Then a test site was chosen and the new brand and delivery system was implemented.

The result was a gorgeous oasis within a busy store that attracted customers to try the barista style coffee and the fresh ‘made on the premises’ pastries. The brand promise was more than fulfilled and sales increased immediately and since then have remained consistent. The new name Motto implies a promise. A great environment, exceptional personal service and consistently ‘good’ coffee and food.

Designed by Marque & RCG



























http://marque.co.nz

Karamelleriet handmade caramels branding by Bessermachen
Inspiration. The entire expression is based on the most essential: the caram...
3 Dutch Farmers Crisps packaging by SoGood Design
The name was developed for the international travelers. The typical Dutch th...
Heal's packaging by Aloof
Achieving luxury gift status within a ‘standard' packaging budget.
T2 Tea Core Range packaging by Christopher Stanko
Every cup we brew is a chance to make tea more enjoyable, more accessible an...

Leave a Reply