Poly Pars booth by ARASH madani archiform

January 9th, 2014 by retail design blog

Booth design is based on a deformed tube which in large scale is in the form of a tunnel. Height mass starts from 5/4 m in entrance and leads to 2 m in middle and 3 m at the end.

Creating a closed environment is to induce curiosity of the visitors and bringing them into the booth. Considering 2 main and 3 secondary entrances is for minimizing the details and to avoid combining the masses in order to achieve simplicity because we believe that in the crowded halls, visitors are looking for simple structures unconsciously and are easily absorbed, and in the crowd and complexity of other booths, simpler ones can attract more attention and can be seen better.

We try to create a sense of industrial and factory space similar to workplace ambience of the employer by using cables, unhidden wiring, industrial lighting, invisible lights, factory wastes, white stone floor, visible inner structural profiles, iron and its industrial paint, making tables and countertops inspired by nuts and bolts in combination with metal and wood, decoration with raw materials and productions of the employer and using sheets to reflect more light on the booths.

In this project, 2,500 kilograms of iron is used and after construction and bending the profiles to different diameters and heights and connecting them with nuts and bolts without welding, the entire structure was transported to the exhibition and was assembled there.

Designed and consctructed by ARASH madani archiform












Bread & Butter Berlin 2012 – SALSA
Bread & Butter Berlin 2012 – SALSA
Carwan Gallery, Beirut - Lebanon
The objective is to continue to create exhibitions related to cutting edge d...
Future Food District Exhibition by MIT & Carlo Ratti at Milan Expo 2015, Mil...
Carlo Ratti creates a digital supermarket at the Milan Expo 2015
OpenTable Offices by Kamus + Keller, Los Angeles - California
The space incorporates an energetic yet economical blend of industrial, mini...

Leave a Reply

Your email address will not be published. Required fields are marked *