When in 2011, Companhia Douro e Vouga opened it’s first Christmas Pop Up store, located at the Mar Shopping (IKEA´s Shopping Center in Oporto), they knew they were the first to experiment this concept in Portugal. This Christmas 2013, was the third season that CDV opened a successful Christmas Pop Up store. The CDV Pop Up store was developed by POP n´SHOP – the Portuguese Pop Up Retail Management Company, specialized in new retail concepts.
Companhia Douro e Vouga is dedicated to commercializing and distributing exclusively Portuguese products. CDV has maintained a clear strategy of selling and distributing only high quality (food) products, dealing directly with the manufacturers and promoting the best products Portugal has to offer.
The CDV Pop Up store has kept a surprising innovative design, based on cardboard tubes, with a minimalism impression that allows their products to stand out, and have the distinction they deserve. The CDV Pop Up store is also a meeting point, where tasting events constantly take place as well as other happenings to promote Portuguese food products.