Nike Basketball shop by Specialnormal, Chiba – Japan

January 23rd, 2014 by retail design blog

NIKE BASKETBALL – This is the most biggest NIKE basketball speciality shop in Japan. It was our goal to create a space, where people can feel the NIKEBASKETBALL world through the shopping experience at this shop. The Half-court was a key concept of the design – goal, wall and big ring pendant light were all placed at 3m5cm height based on the standard height of a basketball goal rim.

People come to the shop always feel this ‘ 3m5cm’ height wherever they are in the shop. Through their shopping experience at the shop, they can also experience the brand concept and feel the world of basketball. This can be the ideal shop for all the basketball fans – they are guaranteed to have a special shopping and brand experience, especially when they come to select the most important gear for basketball- shoes.

At the shop entrance, there is a space called Initiative zone with a big seamless screen, and as you walk in, a presentation table, and a free-throw space with a special stage to display the latest products are appeared. A 8m shoes wall and a presentation wall are installed to surround the area, and a special Jordan brand area is placed at the back of the shop.

By reinterpreting the elements of conventional sports gyms and gymnasiums, we carefully selected most suitable materials for the NIKE brand image, such as smoke brown herringbone flooring, white colored concrete blocks and wooden plates, which are fixed on the wall at a certain angles.

Designed by Specialnormal
Photo Copyright : Koichi Torimura

























http://special-normal.com/

Commerce Design Award: LE FABULEUX MARCEL DE BRUXELLES
The concept of the flagship store of the Belgian undershirt brand Le Fabuleu...
Lapoma Lapera store by Jordivayreda, Empuriabrava
With the design of a spectacular central wardrobe Jordivayreda Projectteam u...
WINE STORES! The Little Wine Market by Los Contratistas, San Pedro Garza García
The Little Wine Market it's a wine store located in San Pedro Garza García, ...
Gelateria Gianluca Zaffari by Studio Cinque, Porto Alegre - Brazil
Gelateria Gianluca Zaffari is a family-run business founded in Porto Alegre,...

Leave a Reply