Samba Swirl frozen yoghurt store by Mizzi Studios & InStyle LED, London

January 27th, 2014 by retail design blog

Samba Swirl is a low fat Frozen Yoghurt store located on one of the main high streets in Camden, London. The store interior and lighting was designed by Architect, Jonathan Mizzi from Mizzi Studios. The lighting effects were created by using InStyle DMX LED Tape which were programmed by Lighting Designer, Joe Watts from InStyle LED Ltd.

Some unique features of the project include the lights changing to the beat of the music playing in the store, the ability to change the colours of the lights when needed if the store has an offer on one of the fruits of flavours for example orange and yellow for orange and banana flavours.

The lighting around the Yoghurt machines change to a filling up chase when the leaver is pulled creative an interactive experience when creating your own frozen yoghurt, and lighting that runs across the floor also chases out of the store into the paving outside. The idea of the project was to bring the South American carnival vibe and spirit to the London high street, giving it a fun fresh look and feeling compared to the normal high street experience.

Photography @ Joe Watts of InStyle LED Ltd.







































Selfridges Christmas Shop Windows London!
Selfridges Christmas Shop Windows London!
Dimma furniture family by Tingest
Tingest’s 2016 collection is composed of the ‘Dimma’ family made up of a c...
Folli Follie concept store by E23, Hong Kong
The challenge, however, was not simply applying these new experiential eleme...
Folia collection by Noé Duchaufour-Lawrance for Saint-Louis Crystal
The versatile collection is a surprising approach for Saint-Louis with a sin...

One thought on “Samba Swirl frozen yoghurt store by Mizzi Studios & InStyle LED, London

  1. NITIN says:

    EXCELLENT DESIGN AND LIGHTING

Leave a Reply

Your email address will not be published. Required fields are marked *