Shirt Factory identity by Bold

January 29th, 2014 by retail design blog

The Shirt Factory was founded in 1988 by fashion designer Linnéa Braun with the idea to create shirts with high quality at a competitive price. A philosophy they still cling to. Fashionable shirts with perfect fit, finish and high quality has been their hallmark since the start.

Bold was asked to create a new visual identity for The Shirt Factory that should revitalize the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging etcetera.

A crest made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color signals a youthful cockiness.














Photography by Elisabeth Toll













http://www.boldstockholm.se

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