Bread & Butter Berlin 2014 Winter – BLAUER

January 30th, 2014 by retail design blog

Since 1935 Blauer has been America’s leading supplier of technical clothing for all police forces and some selected sections of the army, such as US Navy officers or the special agents assigned to the White House. An internationally successful brand that has succeeded in combining the brand’s strict and precise style with a product of great quality and creativity, maintaining the characteristics expressed in the historical slogan “Uncompromising Performance”.

The story of the brand continues today with success in the fashion market thanks to FGF Industry and Enzo Fusco’s reinterpretation of its style. Blauer is also for women and while remaining faithful to its severity, every so often it presents female sportswear and style collections, with sober cuts and great attention to fine fabrics.

The company motto is “Uncompromising Performance”. Blauer’s main purpose is, in fact, to equip its customers with just the right tools, absolutely trustworthy even in the most delicate and dramatic circumstances without losing comfort and lightness

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog












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