Olaf olive oil branding by Anagrama

January 31st, 2014 by retail design blog

Founded by Italian, American and Mexican producers and investors, Olivarera Italo-Mexicana acquired a 5,600 acre field in the southeast of Mexicali, Baja California, the most viable region to establish an olive plantation in Mexico.

Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana’s flagship brand of cold-pressed, 100% extra-virgin olive oil. The naming came from research on the etymological origins of the word “olive” and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them.

Designed by Anagrama










http://anagrama.com

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