Bread & Butter Berlin 2014 Winter – CROCS

February 4th, 2014 by retail design blog

10 years ago three friends designed a shoe and called their idea “Crocs”? The idea grew to become a $1 billion business, with operations in 90 countries and over 200 million pairs of shoes sold to date.

Crocs is liberating. It started with the classic clog and lives now in the current range of 300 styles. Our shoes help people feel relaxed, empowering them to be a little different. Not in a crazy, over-the-top way – just a little more bold, a little more colorful, a little more themselves. It’s a kind of fun that may go against the crowd – and we’re comfortable with that. We like to push the boundaries and do the unexpected – in a playful way. Find your fun.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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