The Pen by AJOTO

February 6th, 2014 by retail design blog

We wanted to do justice to the most important tool we use everyday. That’s why we created a pen that not only has a great story but marks the beginning of a journey that will last a lifetime. ach component of The Pen is manufactured to the highest standards in the UK, Germany and Portugal. From the farmer who hand strips cork bark to the engineer who meticulously programmes each CNC machine, it is their combined knowledge and passion that makes The Pen unique.

We set out to create the only Pen you’ll ever need. Minimising complexity and focusing on quality, each of the Pen’s seven key components has a unique purpose. The elegant modular design allows you to control the look and feel of your Pen. However you use your pen we know you’ll enjoy every moment and we hope you share your story with us. Designed to age gracefully, each pen is carefully crafted so that however you navigate your world your Pen is a true reflection of your experiences.

A Pen is only as good as the quality of the ink it uses. We work with one of the world’s finest refill manufacturers based in Germany to ensure our ink is of the highest standard. Offered in a Liquid Ink Rollerball and a Fine Ballpoint, each refill is perfectly suited to your Pen.

Designed by AJOTO

http://ajoto.com

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