10-Mikan branding by Upsetters Architects & Artless

February 12th, 2014 by retail design blog

Ehime Prefecture is one of the largest producers of mikans in the country. Just 2nd to Wakayama, the Southern prefecture supplies Japan with roughly 20% of all their succulent supply. Their prefecture flower is that of the mikan and they even have their own state-funded mikan laboratory. But there’s a problem – the average age of mikan farmers are now over 65, meaning that they are a dying breed.

To appeal to a younger generation of consumers, but also potential producers, a local company unveiled a major overhaul of their visual identity. A collaboration between Upsetters Architects and Artless, the modern, simple and elegant new look was applied to their product linup, 10 Mikan, but also to their shop in Ehime.

http://www.spoon-tamago.com/2013/10/14/good-design-awards-2013-10-mikan/

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