CALMA store by M.A.P associates, Incheon – South Korea

February 13th, 2014 by retail design blog

Design concept is curved form borrowing from body line of “seven zone”. (When Lying in bed, ‘seven zone’ plays roles in keeping comfortable posture at the bed by decentering body pressures.) And it has a space for hands-on display due to the nature of the bedding brand. So, I made a special partition which is the figuration of honeycomb of smartcell in bed mattress. It is a partition and art wall at once. The space makes for a very cozy atmosphere with birch woods.

Project name: “CALMA” brand interior design manual
Design: Kim eun-joon / M.A.P associates / 82-2-2051-1107
Design Office: M.A.P associates
Design team: Kim su-hyun , Ahn do-hwan / M.A.P associates
Constructor: M.A.P associates
Photo by Ahn do-hwan

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