Bread & Butter Berlin 2014 Winter – TOMS

February 17th, 2014 by retail design blog

TOMS was founded in 2006 by Blake Mycoskie, who was inspired during a trip to Argentina to start a different kind of business. There he observed extreme poverty, adverse health conditions and children walking without shoes. Wanting to help, an idea came to him: the traditional Argentine alpargata shoe could be a simple yet revolutionary solution.

Blake made a commitment to give a pair of new shoes to a child in need, for every pair sold. One for One.® Five years later, TOMS used the same model to launch its second product: TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.® As more everyday choices have the power to impact the lives of those around the world, the TOMS movement continues to grow and evolve. With every product you purchase, TOMS will help a person in need. One for One.®

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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