On February 7 adidas opened the doors of a new pop-up shop in the famous New Orleans Quarter, which expands the brand’s celebration of the NBA All-Star game with exclusive gear, footwear, and apparel. Featuring a full range of official adidas NBA All-Star merchandise, the 2,400 sq/ft adidas in the Quarter store will offer jersey’s, Tees, jackets, headwear and plenty of accessories, alongside limited edition footwear from adidas Originals and adidas Basketball.

Beginning February 13, the shop will also play host to special appearances by NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and even hip-hop artist 2 Chainz. If you can’t make it to the shop before it closes on February 23, you can follow he events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications.

http://www.freshnessmag.com/2014/02/07/adidas-quarter-store-exclusive-retail-experience-2014-nba-star-game/