FOORIAT by Asia Wysoczyńska

February 21st, 2014 by retail design blog

FOORIAT™ brand stands for avant-garde design with deep understanding of the needs of modern men. As designers, we believe in great value of distinctive, high quality products. In order to meet the need of sophisticated, yet modern and approachable elegance in everyday life, we created several items of the most essential categories of menswear. We offer original, yet highly functional solutions. The conceptual framework is supported by minimalism and simplicity which lead to refined architectural fashion.

Our flagship item is Warmour™. It is an innovative product deriving from the primary yearning for protecting oneself against cold. The need of feeling safe and warm, protected against harsh conditions, yet stylish, led to creation of an item combining sophisticated design with simplicity of use. A man doesn’t need to think about styling or draping the shawl he is wearing, he just has to put one piece of warm armour on.

Technically speaking, the piece originated from a high-performance winter sporty vest and elegant shawl of exquisite fabric with refined drape. Warmour™ is available in several versions to suit various tastes for colours and styling options. The attached tapes serve for creating unique variations of the final look.
Manufactured by excellent craftsmen with care for every detail.

Along with classic natural fibres, such as wool, cashmere, silk and cotton, we use the latest innovations, including smart high-performance textiles, such as memory-shape fabric. Sustainability and pollution reduction are very important to us, so the production is located in Poland.

Image photos were shot by award winning photographer Adam Balcerek, DIFERENTE was responsible for art direction. Marcin Trygar @AMQ models is starring as FOORIAT™ hero.

*Behind FOORIAT™ designs stands Asia Wysoczyńska, awarded in many international contests such as Faces of Design, The Green Fashion Competition, The Golden Thread, White Swan, to mention a few. She takes another challenge of creating fashion brand for bold men with strong character. Armed with wide experience and powered by wild imagination applies modern approach to, sometimes fossilized, domain.

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