Bread & Butter Berlin 2014 Winter – REEBOK CLASSICS

February 25th, 2014 by retail design blog

Reebok’s history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoes with spikes, enabling athletes to run faster than ever before. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. Reebok has come a long way since then.

The brands commitment to designing and developing product that reflects creativity and the desire to constantly challenge the status quo led to the inception of Reebok Classic, a fusion of Reebok’s strong fitness heritage and commitment to street style and culture.

The Reebok brand is built around the core idea of fitness as a lifestyle and is entrenched in rich heritage. Reebok Classic forms an authentic and characteristic part of the brand and pays homage to the brand’s revered history while bringing it to the streets and making it relevant for today’s consumer. Origins. It’s where we come from. It’s what makes us real.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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