Bread & Butter Berlin 2014 Winter – SILVIAN HEACH

February 26th, 2014 by retail design blog

Arav Fashion was formed in 2002 with the Silvian Heach project, the fruit of a clear and ambitious idea shared by the two founding partners: Mena Marano and Giuseppe Ammaturo. The acronym ARAV comes from the initials of two cherished names, those of their children, Ammaturo Rossana and Ammaturo Vittorio, a choice dictated by the desire for continuity and the importance given to the family values.

A strong mutual professional and personal understanding immediately revealed the distinctive elements of the brand’s true spirit: determination, passion and attention to the wants and needs of female consumers, all mixed with a relentless curiosity for fashion.

The desire to make a great dream come true can be felt in each collection, with motivation, enthusiasm and a swift attitude to change. No matter when or where. Today, the brands can be found in the major cities and shopping thoroughfares of over 30 nations worldwide, through a top-level distribution network taking the form of flagship stores, franchising stores, multi-brands, corners, shop-in-shops & travel retail.

Almost 11 years after its establishment, the Group records a remarkable growth in terms of volumes, revenues, personnel and sales outlets. With a turnover of about 90 million euro in 2012, a 200-strong workforce and 100 single-brand sales outlets, the Group now plays a leading role on the fashion scene.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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