Boss Loft branding by Farofa Design

March 12th, 2014 by retail design blog

Boss Loft
Originally popular among artists, Lofts are now highly sought after by other bohemians, and people who seek for an alternate way of living. The gentrification of the former manufacturing sectors of medium to large cities is now a familiar standard. One such sector is Manhattan’s Meatpacking District, where tons of them are used as high-end modern homes. The Loft concept was idealized, when searching for a simple word, that would translate the essence of Hugo Boss, as well as the two target groups, the mature and sophisticated male, who has achieved most of his goals and the younger 30-year old male, who is an elegant and desirable seducer

Stamina
Aiming at the early 30´s men, who has a provocative way, and is an elegant and desirable seducer, the “stamina” fragrance helps the self- confident conqueror go even further, and achieve his goals.
Tailor
Inspired at the most famous Tailors, such as Hugo Ferdinand Boss, this fragrance aims at the well succeeded mature men, who is assertive, and a connoisseur of the finer things in life, for him, achieving his goals is the most important.

Designed by Farofa Design

boss v1 from rafael conforto on Vimeo.








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