Bremont watches boutique by Pop Store, Hong Kong

March 13th, 2014 by retail design blog

Award winning British Watchmaking Company, Bremont produce beautifully engineered chronometers, hand-made and ‘tested beyond endurance.’ The ethos of the brand is firmly based within its British heritage, and outstanding mechanical and technical performance. We were commissioned to design and project manage the build of their Asian flagship boutique in Hong Kong, keeping their brand identity and aesthetic firmly at the forefront of the design.

The store’s palette included bespoke designed fixtures and cabinetry of black stained timber, fine leather and polished chrome. We sourced vintage aeronautical pieces, using them as a basis for display stands and areas, combining them with cutting edge technology to enhance the brand identity. Reflecting the British heritage of the brand, we designed a very British ‘Officer’s Mess’ on the mezzanine of the 2 storey retail store.

The ‘Officer’s Mess’ is a place that allows the customers to be immersed in the Brand, within a British Members Club environment. The bar has been created from a vintage plane parts including a spitfire wing former and a Bleriot wing inspired front. This is a place to have events and meetings, as well as increasing visitor dwell time within the Boutique.

Designed by Pop Store

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