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EuroShop 2014, the most important fair for the retail world, has just ended with great success, exceeding optimistic expectations! Over More than 109,000 trade visitors attended the fair and its exhibitors in Düsseldorf –110 nations represented.

The stand has been studied as an elegant, sophisticated and design environment with the aim to be of strong impact for the customer but comfortable and relaxing at the same time. The whole stand has been made by using row, varnished iron and wood.

The main element was the frontal wall of the stand made of 3.700 squared row iron tubes 6cm x 6cm welded together in a staged way to glimpse the interior of the stand rousing visitors ‘curiosity. Inside the stand 3 videos showed the company’s team, the most representatives projects and shopfittings.

Designed by STUDIO_A+D

Images 1-8 courtesy of Effebi S.p.A.
Images 9-26 courtesy of Retail Design Blog

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