A.R.E. Awards – Hardline Specialty Store up to 3,000 sf – Grand Prize
The 954-square-foot store creates an elegant homage to the Swiss countryside, where the brand’s headquarters are located. The design blends contemporary angular millwork that pays tribute to the precision and design of the luxury watches on display with organic elements such as moss rock beds and Swiss quartz stone. Uniting millwork of changing angularity is the floating effect of cantilevered showcases. The 16-foot-long welcome desk is a floating counter that combines a showcase, wet bar and POS system. The lack of visible locks, hinges, pulls and other hardware enhances the clean, sleek look and avoids competing with the product’s metal finishes.