Retail is not simply about thinking, it’s also about doing, innovating, combining and creating something new – and this was our theme at EuroShop 2014. Following our General Store in 2011, we presented you with the Schweitzer Department Store 3.0, covering 750 m² of live retail! It was important to us to tell you about the opportunities and possibilities for retail. We staged, mixed and connected familiar things in a completely new way. We captured the present in our display windows and the future in the store: projects and processes, cooperation and innovation, offline and online.
We are convinced that the department store has a bright future. The idea for the Department Store, which we would like to present you here once again, was inspired by our General Store at Euro- Shop 2011. We had cooperations with mannequin manufacturer Hans Boodt and upand- coming designers from South Tyrol, the first product launch from Schweitzer and an inspiring sound garden. We also showed all the possibilities both online and offline, with live acts on site and retail experts from around the world exchanging ideas around the clock on Monocle 24 Radio. In the Gentlemen’s Club, we presented exciting ways of staging products for what we consider one of the most important future target groups.
The display windows in our Department Store gave you a sample of seven completed projects and the different ways of working with us. The seven examples, all of which were carried out as Design & Build modules, demonstrated how our company responds to the individual wishes of the client and then develops a corresponding process to move and create something new together. Experience this diversity, which applies to individual and rollout projects alike.