UNIQLO windows installation by Emmanuelle Moureaux, Tokyo

April 7th, 2014 by retail design blog

To promote its Spring 2014 collection of linen garments, UNIQLO commissioned Emmanuelle Moureaux to create an installation that expresses the soft, breathable and cool feeling that the fabric offers. ‘Colorful Wind’ is a composition of 2,400, 4.7-meter long strips of rainbow-hued paper that float as a massive rectangular volume over mannequins sporting the Japanese brand’s linen clothes.

From below, fans blow upwards causing the strands to lift and sway gently, reminiscent of a spring breeze. A mirrored ceiling above extends the effect of the 100 shades of color beyond the entrance of the UNIQLO Ginza flagship store. In its entire journey, ‘colorful wind’ will travel to 26 global cities in 8 countries, stopping off at 51 stores that include New York’s Fifth Avenue and London’s Oxford Street locations.















http://www.designboom.com/design/emmanuelle-moureaux-blows-colorful-wind-into-uniqlo-ginza-store-03-26-2014/

Bread & Butter Berlin 2014 Winter – PME LEGEND
Celebrating the rugged life of the cargo pilot and the iconic propliners the...
Cages installation by Ferruccio Laviani for Foscarini, New York City
Cages installation by Ferruccio Laviani for Foscarini, New York City
EN ROUTE store by Schemata Architects, Tokyo - Japan
The running station dramatically connects the existing staggered floors with...
Selfridges Bright New Things hand sculptures by FLOW Creation, Manchester - UK
Made from 35,000 paper cubes of sustainable British papers, Selfridges Brigh...

2 thoughts on “UNIQLO windows installation by Emmanuelle Moureaux, Tokyo

Leave a Reply

Your email address will not be published. Required fields are marked *