UNIQLO windows installation by Emmanuelle Moureaux, Tokyo

April 7th, 2014 by retail design blog

To promote its Spring 2014 collection of linen garments, UNIQLO commissioned Emmanuelle Moureaux to create an installation that expresses the soft, breathable and cool feeling that the fabric offers. ‘Colorful Wind’ is a composition of 2,400, 4.7-meter long strips of rainbow-hued paper that float as a massive rectangular volume over mannequins sporting the Japanese brand’s linen clothes.

From below, fans blow upwards causing the strands to lift and sway gently, reminiscent of a spring breeze. A mirrored ceiling above extends the effect of the 100 shades of color beyond the entrance of the UNIQLO Ginza flagship store. In its entire journey, ‘colorful wind’ will travel to 26 global cities in 8 countries, stopping off at 51 stores that include New York’s Fifth Avenue and London’s Oxford Street locations.


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